Scruffy Mutts Snack Shack will refund their customers who pay to use Fairview Car Park on a Wednesday.
The natural dog treats business attends the indoor market every Wednesday at Alsager Civic.
Parking in Alsager’s largest car park will no longer be free between 9am and 3pm, after Cheshire East Council announced plans for paid parking throughout the county.
But the owner of Scruffy Mutts Snack Shack, Hayley Elliot, ensured this would not be an issue for her customers.
She said: “With Cheshire East bringing in parking charges, many market traders are worried it will deter people popping in to use the market.”
“We hope that offering our customers a refund will encourage them to keep coming the market each week and keep shopping local.”
The company also runs a doggy daycare service based in Staffordshire.
Alsager News 